Jobs, Careers and Occupations

Marketing Managers

Marketing Managers Nature of Work

Marketing managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. Marketing managers are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments.

Marketing Managers Employment Requirements

• Marketing managers require a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and
• Several years of experience as a sales or marketing manager or in a related occupation.

Marketing Managers Duties and Tasks

Marketing managers may perform the following tasks:

• develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
• identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• make decisions regarding products such as labeling or packaging
• make decisions regarding the distribution of products, manage store image or undertake direct marketing
• manage distribution channels such as shops and wholesalers
• set goals for market share and growth
• undertake marketing audits to monitor sales performance
• undertake new-product development
• work out an approach to pricing and set prices for products and services

Marketing Managers Example Titles

• Marketing Director
• Promotions Manager
• Sales and Marketing Manager
• Web Marketing Manager

Marketing Managers Work Conditions

Marketing managers may have to work in the evenings or on weekends, and may be required to travel for business. Marketing involves working with and gaining the cooperation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.

Marketing Managers Personal Requirements

• able to analyze and interpret information
• able to work as part of a team
• able to work independently
• creative
• organizational skills
• very good communication skills

Marketing Manager Related Occupations

• Advertising Manager
• Retail Trade Manager
• Sales Manager
• Senior Manager

Marketing Related Industries

• Advertising
• Graphic Arts
• Publishing
• Sales